I was about to get one as well back in April, but after doing some reading on their reviews on BPS, as well as talking to a few of the guys at the shop, they said it is not worth the price. Instead they recommended the Berkley Lightning Rod Shock, and went ahead to tell me that they do not have any in stock at the moment, but Le Baron had them in stock for cheaper. I got the same recommendation with the reps at Le Baron, and went ahead with the Lightning Rod Shock. It cost only $43 (1/4th the price of the carrot stix), and I don't regret it one bit. I purchased the 7'0 in Medium and it is very strong, and is my go to rod ever since. Using with with a Shimano Sedona 2500 and Power Pro braided 20lb test. Try it out!